To be competitive, you have to stay current… obvious, right? But what does this actually mean – and how do we do it? Using Snapchat because it’s cool and current doesn’t make you up-to-date on digital marketing platforms or marketing strategy. (Even though the snaps of your dog are super cute!)
Our jobs are constantly changing, and trying out a handful of new social apps is totally a part of staying current – but that’s not it. How about the new contest rules on Facebook, or that company that did that awful (or awesome!) PR move on Twitter? By the words of my father, you want to be the person your bosses come to asking about new technologies/platforms/strategies, and you want to be able to give them an answer. (I have to admit my father is pretty smart sometimes…)
Personally I really need to keep up with these because I feel like the world is constantly changing around me. Like that time I (embarrassingly) put text on Facebook cover images – then got punished by Facebook and realized Facebook cover images were like ads: mostly text-free. These kinds of updates are what I look for in blogs like AllFacebook, but I’m also constantly on the lookout for new platforms, SEO tips, and interesting strategies other businesses have implemented. I trust these blogs to give me the information I need to know. Continue reading
Taylor M Downs 